Guitar Center has finally added a real letter “G” to its official logo after 50 years. You’re probably wondering why this is worth posting, but if you’re here, it’s probably because you might not even have realized that the logo was missing at all.
Does anyone know the Mandela effect?
According to AdWeek, people on Twitter have pointed out the absence of the “G” from the Guitar Center logo for years now. While the diagonal acoustic guitar once served as the “G”, the huge company has now decided to change its name, and whether that’s to appease fanatical Twitter users who shamed them or not, we don’t really know.
They quietly edited the logo, but now we’re here to let everyone know it happened.
“It was designed in the ’60s without a computer, which is difficult when you move to a digital environment,” Jeannine D’Addario, Guitar Center’s director of marketing and communications told AdWeek. “I joke that my legacy will be, ‘I’m the girl who put the ‘G’ in ‘Guitar Center’.
Now, the reactions to the logo change, especially on Twitter, are even more humorous. “Can’t believe Guitar Center was bullied into changing their logo,” one user wrote.
“No offense to Guitar Center but it was kinda weak to change their logo after 3 tweets went viral, where’s the courage to be different,” another asked.
In addition to the new “G”, the font featured in the logo has also changed slightly. The letters in the words used to appear more cartoonish, were of different sizes and some were even angled. Now it’s just a cleaner, more simplistic style. The red is a bit more vibrant in the text than it was before, and the shape of the guitar has also been changed a bit.
See an image of the old and new logo below.
Business Blogs wrote an article highlighting seven different reasons why a simpler logo is better for marketing a brand. Having a more basic design as opposed to a complex design helps improve recognizability, makes the brand more memorable, and clarifies the overall message the company hopes to instill.
Kudos to Guitar Center for adapting to modern digital trends.